Thursday, July 23, 2009

World's First Ducati Concept Store Opens in Manchester

Ducati UK are proud to announce the opening of the World's first new generation Store featuring the new Ducati corporate logo and design.

The new showroom located in Manchester on the A56 Washway Road in Sale is less than half a mile from junction 7 of the M60 and close to both the Trafford Centre and Manchester City centre.

Ducati Manchester's impressive new 5000 sq ft facility includes over 100ft of glass shop frontage echoing the cutting edge modern interior and style of the Store. The latest interior shows the Ducati range of motorcycles and clothing against a striking back-drop of brushed aluminium finished walls and powerful imagery.

The new Store layout perfectly presents the Ducati branding, where the many elements of passion, performance, technology and heritage are brought together through the combination of colour and structure that reflect the ethos of Ducati today.

Also seen for the first time as part of the new Store concept is the new Ducati logo which is the emblem of this evolution. A curve that crosses the logo is the emotion that becomes true on road and track. Symbolising victory and incorporating the Italian racing colour, with the classic Ducati script emblazoned above it. The Logo is also wrapped inside the shape of a heart, reflecting the emotion of the brand.

The combination of the main colour elements of Red, black, white and silver provide the perfect backdrop for the award winning Ducati model range as well as riding gear, leisure wear and Ducati Performance accessories.

Dealer principal Chris Booth is confident of the benefits of the new showroom design, “Our core business of selling bikes has increased year on year, but we have also become more conscious of the increasing demand for riding gear and leisure wear which has established itself as an important part of our business. The layout of the new Ducati Manchester allows us to display our apparel effectively whilst not distracting from the bikes.”

Customer service is an important part of the new Store with a dedicated service check- in and collection area where customers can be assured of a high quality service from specialist staff.

Customers can even view their motorcycle being cared for in a clinic styled race workshop from the service viewing area. A parts and accessories advisor is also on hand in the service area to guide customers on the best upgrade options to suit their motorcycle and their needs.

A customer social area is an important area where the client can relax after a ride, socialise with fellow Ducatisti, chat with store personnel in an informal environment or just sit and watch the latest race and Ducati news on the plasma screen, while of course enjoying some Italian coffee.

The customer's dream is to experience the Ducati brand in a bright, warm and welcoming environment which is thoroughly modern, where you can feel the quality and high technology of Ducati products in the ambient atmosphere.

Tim Maccabee, Ducati UK Managing Director comments, “Our aim is to deliver a premium experience to everyone who visits the showroom whether they buy a T-shirt or a new Ducati motorcycle, we want to welcome our loyal owners and first time buyers alike to experience something special when they come to us. I am really proud that the UK is the first country in the world to open a new generation Ducati Store and in particular it is great reward for the dedication which Ducati Manchester and their staff have shown over the last 7 years”.

Cristiano Silei, Ducati Motor Holding V.P. Sales, visited the Store a few days ago to personally see the final results and commented, “I'm very happy with the result we achieved for this first Store with our new retail identity. It is the first piece of an important project for the refreshment of our entire sales and service network. The final combination of new colours and materials really transfers the premium feeling of our brand and products, which was one of the main goals of this project. Compliments to Ducati Manchester for the cooperation they made in the Store design with the Ducati team”.

Visit Ducati UK Store - Full range of 2009 Ducati Motorcycles

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